Entrepreneurship

Crafting Joonomy’s Unique Selling Proposition (USP) was among our primary concerns as we became Joonomy. A strong moving USP is vital to the foundation from which a business can deliver on its advertising and subsequent sales. Marketability is self-promoting if you do it smartly and wisely: Crafting Your Unique Selling Proposition is smart, it is wise and it is yours for the making. As a new or small business owner you strive to build and differentiate your business from your competition. To do so you have to design a cumulative strategy that will interact within itself eventuating in the Unique Selling Proposition you want and need to promote and be successful. I am the behind-the-scenes face of Joonomy. My intent and Joonomy’s purpose is to provide our client-base of new and small business owners, freelancers, contractors and professional service...

Me and my shadow have been both entrepreneur and employee. I say me and my shadow because there have been times when I have struggled as both and ended up feeling like the only person I had to turn to was myself and when I turned the only other figure there was my shadow. It just has that habit of following me around. I reached a simultaneous high and low point - exhilaration and disillusionment- and gave myself a sit-down talking to: stop thinking about what was and decide on what will be. So I did. And what I did is create and establish Joonomy, a platform menued for and catering to entrepreneurs and freelancers most specifically, but not to the exclusion of contractors and professional service providers. I designed Joonomy basically with two key directives in mind: one that would have a positive well-grounded...

“Forget your troubles come on get” ready, you’re lookin at a brand new day: “forget your” worries come on get started, entrepreneurs lead the way. As entrepreneurs it’s all about the chances we are prepared to put into action. We have an idea – a visualization - we want to share, and yes sell, to everyone else and to make that happen we have to play by a different and many times new methodology. We take nothing for granted: that is a no no. Any and every risk we are about to encounter has to be considered deliberately, intelligently, with calculation and faith and trust in ourselves. But, all of this forethought has to be done with flexibility. We have to be ready with what I call entrepreneurial night-vision goggles: hitting a brick wall is not in our vernacular although being able to see one should be. Long...